A brief focused on Neurodiversity in Manchester, UK.

Client: BBC launched CAPE (Create a Positive Environment) initiative in 2014 to study the knowledge and attitude towards neurodiversity. Neurodiverse individuals are those with hidden conditions such as dyslexia, dyspraxia, dyscalculia, ADD/ADHD and Autism Spectrum Conditions. 

Create a digital solution to enable a neuro diverse person with sequencing difficulties to go to a concert.

My responsibilities:
User design research + Testing
Journey mapping
UX for AR & VR Experience



For this brief, we were explored neurodiversity- specifically looking into sequencing disorder. We started with desk research, diving into the topic and finding professionals in the field to reach out to. 

Sequencing is an invisible illness, and often has stigma attached to it. Because of the sensitive nature of the subject, we realized that there would be difficulty in getting someone who had sequencing difficulty to speak to directly. We focused on finding professionals in the field who worked with sequencing patients to help us understand the issue. It was important to empathize, and dive deep into understanding the difficulties that someone with sequencing might face on a day-to-day basis.  


Through research, we understood that people who sequencing difficulting usually had trouble organizing thoughts, following order, prioritizing tasks, remembering things, and seeing the bigger picture.

We realized that it was important for people with sequencing difficulty to feel empowered. With a deeper understanding of the user, we framed our problem statement:

“How might we design an experience for those with sequencing difficulties to feel empowered?”


According to professionals working with people who had sequencing difficulties, it was important to have lists, to be able to refer back to the task at hand, and for them to feel adequately prepared and familiar with a situation.

For existing booking sites, it often has too much information which distracts those with sequencing issues from booking a ticket for a gig directly. The closure experience after purchasing a ticket to show could have more support for those with sequencing difficulties in navigation prior to the gig.

We mapped out the user journey and defined potential pain points and used ideation techniques such as: random word association, lotus blossom, and reverse - to generate ideas for solutions.


Round 1:
Segue planner that helps track the past, organize the present, and plan the future, with special features to support those with sequencing difficulties.

1.Sends reminders of events and tasks (w/ audio & visual support), 2.‘Smart insight’ lists what to do before the event & gives several scenarios on how things can go while completing the task (w/ maps of places & venues).
3.Translate physical to digital & vice versa. Make a list by hand, upload a photo and have your list in a digital format
4. Physical bracelet that can remind the task, & help navigate either w/ voice over features or vibration.

Round 2:
Segue focusing on gig booking, emphasizing visuals and focused on giving just the right amount of information without overwhelming those with sequencing difficulties.
1. AR / VR optional mode to live the experience after booking the gig.
2. Gives real scenarios of how to get to the gig and events that may happen (ie: bus running late).
3. Forwards information to mentor or loved one for security & safety reasons. Also has option for them to order a cab to/from the event.

Round 3: A combination of the first two ideas, the features were reduced to three.

Once we had an idea of what features we’d like to put into the first prototype, we re-mapped the user journey. We also shared our paper prototype to professionals working with sequencing difficulties to get their feedback and input. After gathering final round of feedbacks, we consolidated our findings into the concept presented in the final pitch.


From the feedback we received from the experts in the field, we developed the concept of the app ‘Segue’ which allows the user to book the experience of the gig and proposes a AR & VR experience to allow those with sequencing difficulties to experience the gig beforehand.

People with Sequencing Difficulty have trouble remembering what to do without lists, difficulty interpreting directions and orienting themselves. This app allows them to have the option to have a AR experience to make real time decisions and prepare them for random events that might occur when trying to get to the concert.  

VR Screens for SEGUE

AR Screens for SEGUE


  • Design sprints
  • Time-boxing
  • Online Ethnography
  • Storyboarding 
  • User Journey Mapping
  • Interview Guide
  • User interviews
  • Expert interviews
  • Opportunity cards
  • Persona building
  • Trend Mapping
  • Ideation exercises
  • Low-fi prototyping


  • Team culture canvas 
  • Check in & Check out 
  • Team feedback 


  • Developing empathy first is crucial to developing ideas and solutions that reflect the needs of the people.

  • Storyboarding was extremely helpful in this project when talking to others on the team who were more management focused. With the aid of visuals, it was easier to take them along the user journey and to help them understand the user’s pain points. 

  • Setting up the team culture at the beginning of the project is  extremely important in building trust between team members. This enabled the team to have effective and open feedback sessions as the project progressed. 

  • There’s value in understanding our own bias and assumptions of the subject before beginning the project. We didn’t realize our own bias and assumptions until we started interviews with professionals. It would have been a better approach to map out our assumptions in the discovery phase.

  • Having a round of Analogous inspiration during the ideation phase, to challenge our own framing and to draw different experiences to inform our final solution.