BACK



GROW INVEST


Redesigned landing page for a fintech company.


Client: Grow Invest  a fintech company based in San Francisco, focused on socially responsible investing. This redesign had been implemented, however they have since rebranded to Newday Investing

Brief:
Website redesign for Grow Invest.

With the launch of the app, the company needed a fresh new look to communicate product value to users, and make the user feel confident and informed.

My responsibilities:
User Experience Design
UI
Wireframes

view prototype here



THE PROCESS




LANDING PAGE





Before:
  • Product's value proposition is unclear
  • CTA contrast low
  • Lack of copy doesn't inform or build foundational knowledge of the product.


After:  
  • Increased contrast of CTA and images
  • iOS was released before Android,  included email collection for Android beta users
  • Added copy to start developing the story behind the product

VALUE PROPOSITION



Before:
  • Product's value proposition is unclear
  • CTA contrast low
  • Lack of copy doesn't inform or build foundational knowledge of the product.


After:  
  • Increased contrast of CTA and images
  • iOS was released before Android,  included email collection for Android beta users
  • Added copy to start developing the story behind the product

HIGHLIGHTED FEATURES



Before:
  • Some of the features highlighted were surface-level and didn't provide a deeper sense of value to users.
  • No indication of how the app really worked in the copy
  • Icons seem clickable but don't lead anywhere  


After:
  • Cleaned up the copy
  • Added a CTA to help guide and inform the user



Before:
  • Some of the features highlighted were surface-level and didn't provide a deeper sense of value to users.
  • No indication of how the app really worked in the copy

After:
  • Simplified lanugage used in copy
  • Created visuals to support value proposition


THE OUTCOME

FULL PAGE LANDING PAGE REDESIGN

BEFORE


AFTER 


"ABOUT US" PAGE REDESIGN


PROJECT REFLECTION


KEY LEARNINGS
  • Working with the constraints of a predefined colour palette, and learning how to work with the selected colours to develop a stronger brand identity.

  • Being the only designer on the team, highlighted the importance of bringing stakeholders, engineers, and marketing along in design decisions.


WHAT I WOULD DO DIFFERENTLY
  • Bringing stakeholders along in the design process earlier. Understanding how critical it is in communicating design deciscions, it would have been beneficial in saving time by bringing conversations about design decisions earlier on in the process.