Hyper Island x NHS

A brief focused on improving
on-session blood donor experience. 

Client: National Health Service Blood Transfusion

NHSBT is an independent organisation that supplies blood products to hospitals across Britain. Hospitals are seeking innovative ways to reduce the cost of transfusion, improve performance, and reduce blood wastage.

As a business in charge of blood supply, how might we enhance the blood donor’s experience by making it an efficient, consistent and satisfactory journey?

My responsibilities:
User design research
Journey mapping

Applied Business Transformation thinking and strategy to NHS in the scope of the end-to-end donor experience.